Midnight Cookies
BRANDING ✦ ART DIRECTION
Midnight Cookies is an existing restaurant in Gainesville that caters to college students by staying open late. The purpose of the cute imagery is to invoke a sense of nostalgia. The target audience is reflected in the brands messaging, utilizing college humor underneath the adorable cookies. Whenever possible, the brand reminds the consumer how savory the cookies are with the use of onomatopoeia.
